The Future of Books Essay Example for Free

The Future of Books Essay The past decade has seen the unparalleled development of electronic devices. And the subversive popularity of e-books plays a crucial role in this process. Nowadays, it’s quite common to see a portable iPad instead of piles of heavy books in a teenager’s backpack. An increasing number of people prefer to tap on screens rather than turn paper pages. Because of this mounting craze, some people anticipate that with the looming momentum e-books will ultimately take the place of traditional print books and dominate the market, which has stirred up a heated debate. From my point of view, I really doubt such a pessimistic judgment of the outlook of paper books. People have been using paper books for thousands of years. In gratitude to paper books for initiating us into the world of knowledge, we have formed a deep-rooted attachment to them, which stays on inwardly all the while. So it’s hardly feasible to abandon this habit radically. Actually, paper books have already become a part of reading itself. How can you let those ardent readers who will go through fire and water for paper books give up the smell of ink and the touch of papers? Nevertheless, those manufacturers salivating over prospects for e-books keep telling us there are a sizable number of advantages in order to plunge customers into the craze and boost sales. But if you consider their recommendations carefully, you can uncover that e-books are not completely ideal choices. Firstly, they say that e-books are much cheaper. Apparently, they make no mention of the fact that e-readers are expensive. What’s more, let’s take iPad as an example. Apple Inc has already shipped three generations of iPad. So a lot of consumers keep trading up almost annually regardless of the high price, which amounts to a waste of money to some extent. Secondly, some people say that e-books own better portability. In most cases, however, we only need to carry one or two books with us, which is not that inconvenient. On the contrary, e-readers can be targets of theft and batteries are readily dead, which will afflict users a lot. But traditional books are devoid of these problems. Last but not least, there are really too many distractions on e-readers, which may make us sink into other entertainments and use e-readers secondarily for reading, not to mention its harm to our eyesight. All in all, I believe with the craze simmering down, people will smell the coffee and find that e-books cannot hold a candle to paper books in many ways and make their sensible decisions by choice. E-books won’t emulate traditional books and take charge of the whole market. We won’t pine for the passing golden age of traditional books in that they will be always there waiting for us.

The Modern Day Gikuyun Farmer :: Economics Kenya Agriculture Essays

The Modern Day Gikuyun Farmer The following are excerpts from a research project undertaken by Ramya Bavikatte on her Washington Semester at American University. Ramya traveled with her class to Kenya, where she learned more about the issues of small holder agriculture and the Gikuyun farmer. The purpose of this research project is to study the economic and social implications of smallholder agriculture in Kenya. The shift of smallholders from subsistence farming to cash crop farming created significant changes in the standards of living, social security, reproduction, and the sexual division of labor. With the strong social impact of commercial farming, many Kenyans are wondering whether they are materially better or worse off than they were thirty five years ago. One of the most evident ways in which commercial agriculture affects the Kenyan people is through ecological and land degradation. Due to the ever-increasing pressures put on the land, frequent aridity has led to greater risk of a bad harvest or even famine. Food relief to Kenya has become more common, therefore elevating the dependency on donor countries. Since a well-organized system of providing social security does not exist in Kenya, the best assurance of economic security comes through the ownership of land. In addition to the land security, commercial agriculture provides an inlet for added security through market extensions. Market extensions aid farmers and their families by providing loan and investment services. Unfortunately, the population boom in Kenya, as everywhere in Africa, means less land and agricultural opportunities; consequently, the increased rural density has forced people to seek work in the cities. Although the city dwellers have more control over their work conditions, they are by no means financially stable since the work will inevitably be in the informal sector. All the needs of the city dwellers must be met by cash payments, of which they rarely have enough. Perhaps commercial agriculture is not entirely to blame for the population boom. It could be considered, however, as a catalyst for industrializatio n. Industrialization coupled with commercial agriculture will exacerbate social tensions already in existence among the Kenyan people. Any shift towards higher productivity or income growth in the population as a whole must increase the range of wealth differences. Unfortunately, the economic gap between the North and South grows as wealth continues to transfer of the North's sector. The Natural Environment of the Gikuyu Farmer Gikuyuland makes up a large portion of the great East African plateau.

Marketing Mix Dell

marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo:The company was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today,these two companies lenovo and IBM are united under the Lenovo name. With Lenovo's landmark acquisition of IBM's Personal Computing Division in May 2005, the new Lenovo is a leader in the global PC market and products serving enterprises and consumers the world over. Dell:Dell Computer was founded as PC's Limited in 1984 by university student Michael Dell. The company was so successful that within two years PC's Limited had distribution offices in Europe, and changed it's grammatically-incorrect name to Dell Computer Corporation. Selling assembled computers from his dormitory room, By 1991, seven years after selling it's first computer, Dell Computer Corporation was listed in the Fortune 500. Dell was one of the first companies to offer computers for mail order via the Internet. The Dell Coupon program made many Internet models cheaper than other brands, and continues to be popular to this day. MARKET SEGMENTS From homepage of Lenovo , we can see, there are two main part of his market segments : Professional-grade and Lifestyle. Professional-grade like server computer , the top-level desktop and laptops. These products always make for the professional staff or hardcore players (hot game players). They are very expensive , more than fifteen thousands RMB. But lifestyles are cheaper and closed to our wallet . You can only pay about five thousands RMB. To dell, they are divided into four levels. For home. For small and medium business For public sector and For large enterprise. So we can chose the right level that is perfect for us. From above-mentioned, we can see Dell is more refinement than lenovo and so convenient that chose we need from their homepage. Lenovo's computers on the main advantage reflected in the price for China's national conditions, but Dell's computers main advantage is personalized for each consumer to customize their computers. DELL is primarily direct online marketing, so he saved a lot of middle cost in the links, so if the same price DELL is better than the Lenovo’s . But Lenovo is the state-owned brand, he has the town level dealers , so warranty is more convenient . Even though dell and his similar products in the high cost, but he has little dealers, and only at the provincial level can warranty. DISTRIBUTION: Both of them are global multinational corporations. They operate in the world, products are sold in all countries. Lenovo is headquartered in New York, Purchase. Two main operations center set up in Beijing and North Carolina. The sales network of Lenovo's throughout the world. Lenovo has more than 19,000 employees in the world. Lenovo,the largest IT supplier of China, is making moves to consolidate its distribution channels nationwide to streamline its sales in retail sectors and spark profitability. Dell has 13 markets in the region to carry out linear order business at present. Including Australia, Brunei, China, Hong Kong, India, Japan, Korea, Macau, Malaysia, New Zealand, Singapore, Taiwan and Thailand. Dell's new plant in Xiamen, is the second production base in China. It is the fifth largest market for Dell in the world and the fastest growing markets business development. PROMOTION: Commercial desktops are likely to be the backbone of the international market Lenovo race, and China is the largest piece of â€Å"experimental field. † Lenovo has agents through the distribution to the provinces. Through increased the influence of brand to cities to open up new markets. The success of Dell's direct model is that the main factors: first, rapid response, on-demand production,Powerful order processing system and production system; Second, powerful data processing capabilities and advanced information management technologies; Third, the excellent customer service, strong call center services; Fourth, a strong and efficient supply chain; s Fifth, low cost and price wars. CONCLUSIONS: Lenovo's corporate culture is people-oriented. Lenovo believes that talent is the development of the productive forces. Therefore, the association proposed for each employee to provide equal development opportunities. Employees and business are interdependent and mutually reinforcing . Dell's corporate culture, summed up by the company as â€Å"Dell soul†, which describes how Dell is a kind of company, it is the Dell service code of conduct for customers around the world, it eventually became Dell's â€Å"winning culture† basis. Difference: Lenovo is the mode of distribution . Dell is the direct model. Lenovo's core idea: the pursuit of individual employees into long-term development into the enterprise. Dell's core competencies: No direct sales, direct sales model is based on low-cost operating system for parts supply and assembly of the implementation of capacity. Both the Lenovo or Dell are staring at each other tightly, while Lenovo is lagging behind Dell now. Clearly, Dell and Lenovo are the real heart of the competitors of the other side. Lenovo is the leading of Asia-Pacific region, while the region's growth and development potential can not be ignored by Dell, dell is also focus on the global market. Lenovo make Dell feel more and more pressure . ———————– [pic]

Implications of Newtons Laws of Motion - 519 Words

Following the ideas of the Italian astronomer Galileo, a man by the name of Isaac Newton, had provided three basic laws of motion precisely in 1687. Moreover, the three defined laws concern over the behavior of moving objects. These physical laws laid the foundation for classical mechanics, and helped explain the nature of matter and space. In addition, the description of the relationship between a body and the forces acting upon it, and its motion in response to forces, are what these laws describe. In addition, all three laws describe how common objects move under the influence of forces. In conclusion, Newton’s laws of motion show how objects behave when they are moving, standing still, and when forces act upon them. First off, Newton’s first law demonstrates ideas of force and motion. Known as the law of inertia, this law states that an object will remain at rest or move at uniform motion unless it is acted upon by an unbalanced force. 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